Google Gemini: Taking Marketing to the Next Level with Multimodal AI
Boost Quality and Output with a Smart Setup and Intelligent Prompting
Contents
Introduction to Working with Google Gemini
- Professional Use of Google Gemini in Everyday Work.
- Proper setup and customization of Gemini.
- Best Practices for an Efficient Setup.
The basics of effective prompting
- Characteristics of effective prompts: clarity, context, and focus on the goal.
- Guidance for strategic, creative, and operational marketing processes.
- Efficient use of text, image, and video inputs.
Create Your Own AI Assistants (Gems)
- Design Gems and configure them for specific tasks.
- Practical examples for use in everyday marketing.
Image and Video Creation with Gemini
- Basics of image generation with Imagen (Nano Banana) and video generation with Veo.
- Applications in the creative marketing process.
Templates and templates for direct further use
- Ready-to-use prompt templates for common use cases.
- Developing custom prompt templates.
Live demos and application transfer
- Demonstration of key features in live mode.
- Discussion of specific use cases.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You'll get an overview of how to customize and optimally configure Google Gemini for professional use in your day-to-day work.
- You'll gain a solid understanding of effective prompting strategies for use in strategic, creative, and operational marketing processes—including the efficient use of text, image, and video inputs.
- You'll learn how to create your own AI assistants (Gems) and configure them for specific tasks.
- You'll gain practical insight into the basics of creating images and videos using Imagen and Veo.
- You'll receive ready-to-use prompt templates for common use cases in everyday marketing, along with suggestions for your own professional development.
- During a live demonstration, you'll learn about the key features and how to apply them in a specific marketing context.
The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Methods
Insights from the instructor, case studies and best-practice examples, live demo, sharing of experiences, practical tips. The webinar will use Google Gemini.
For the webinar, we recommend a paid Pro license from Gemini (as a monthly subscription that can be canceled immediately after the training or at any time thereafter).
Please note the general information on data protection:
For the best learning experience, we recommend a Google Gemini Pro license. Registration is optional. You can also training in training without registering. The service providers generally process the data on their own responsibility. This means that they are responsible for complying with applicable data protection regulations and ensuring the security of the processing.
Haufe Akademie no contractual relationship with the provider, so you must agree to the terms of use yourself. We recommend using an e-mail that does not reveal your identity.
Tool
Recommended for
Specialists and managers from marketing and communications departments, product management, and human resources, as well as company executives and business owners. Anyone who wants to start using Gemini for their business and make their operations even more successful.
- Customized training courses
- Direct application in practice
- Efficient use of time and resources
Further recommendations for “Next Level Google Gemini: Smart Marketing with Multimodal AI”
Start dates and details
Thursday, 08.10.2026
09:00 am - 12:00 pm
Tuesday, 19.01.2027
09:00 am - 12:00 pm
Monday, April 5, 2027
09:00 am - 12:00 pm
Thursday, July 15, 2027
09:00 am - 12:00 pm
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