training
This training is held in German.
Whether for increasing your brand awareness, customer acquisition or customer loyalty: in this training training course, you will learn how the most important social media platforms work and how to build a successful social media community. Using current examples and platform trends, you will learn what role the algorithm plays, how to prepare content for your target group and how to ensure that your company is visible and likeable.
Contents
Basics
- Social media platforms
- B2C vs. B2B communication
- Social media algorithm
- Forms of communication on social media (always on, campaigns, influencers, UGC, etc.)
- Paid Social Basics
- Reporting Basics
Strategy
- Reaching target groups on social media
- Possible objectives on social media
- Content strategy
Content
- Writing texts for social media (incl. emojis & hashtags)
- Content ideas and implementation
- Social media video: What you need to consider when creating videos for feed stories
Excursus: Social media & AI
-
Current tools and how to use them for text and image creation (incl. examples)
Community Management
- Clarification of terms & relevance classification.
- Dialog with personality: service vs. image.
- Rules for safe dialog: Emotion vs. empathy, guidelines & code of conduct, dealing with shitstorms.
Legal aspects
- e.g. trademark infringements, imprint obligation.
- Music and image rights, use of user-generated content.
- data privacy & protection of minors.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how to use social media effectively for your marketing, sales and service activities.
- You will learn about criteria that will help you choose the right platforms.
- They can name the advantages of different platforms and know how they differ from each other.
- You know what is important when addressing your target group on social media and how to ensure that your message is remembered.
- You know the common content formats and learn how to fill them with ideas.
- You know how to use community management to establish a connection with your community.
- You will learn how to measure your success using meaningful data and analyses.
Methods
In-person events
Trainer input, best-practice examples, exercises, discussion, exchange of experience, checklists
Live online events
Trainer input, best-practice examples, exercises, discussion, exchange of experience, checklists
The following third-party tool can be used in the event:
Recommended for
Specialists/executives from marketing, communication, online marketing, advertising, PR, customer service, e-commerce, product management, sales. training recommended for newcomers with basic knowledge who want to deepen their knowledge.
Further recommendations for "Successful social media marketing"
Social media marketing: practical training
Community management in social media
Like it, love it, share it: writing effective social media texts
Producing social media videos with your smartphone
Haufe Akademie Social Media Day
Further training certified Social Media Manager
Talent search 2.0: Social media recruiting on Facebook, Instagram & Co.
Attendees comments
"Lively presentation with absolutely entertaining topics! Exciting + top training! Thank you!"
Andrea Stöckert
Graduate business economist (DH)
"Clear structuring. Overview was conveyed very well. I found exactly the answers I was looking for."
Bianca Bochem
Bochem Instruments GmbH
"Lots of information on the entire spectrum of social media marketing."
Tina Beckmann
Beckmann & Partner CONSULT
"I can training recommend due to the learning content, the speaker and the great support by the Haufe Akademie ."
Nina Rademacher
Diocese of Aachen
"I was always able to ask my specific questions, which the trainer answered very well. The topics were exactly what I had hoped to learn about."
Julia Klein
Pütz Group Holding
"I can recommend the training because of the expert trainers who always convey the topic in an understandable way."
Mona Stürmlinger
German Telekom
"Good training, good material and well structured."
Stefan Basen
Mercuri International GmbH
"The webinar was uncomplicated and informal. Questions were answered in detail, the exchange with the other participants was interesting and the added value for my daily work was very high."
Sebastian Meyer
Pöppelmann GmbH & Co. KG
Seminar evaluation for "Successful social media marketing"
4.3 from 5
with 586 reviews
training content:
4.3
Content comprehensibility:
4.5
Practical relevance:
4
Trainer expertise:
4.7
Participant orientation:
4.5
Method variety:
4.1
Continuing education - Social media training
Use Facebook, Xing, Instagram & Co. for your successful corporate presence
There is no way around social media in corporate communications these days. But how can social media be used correctly as a successful marketing measure? This is what you will learn in our "Social Media Marketing" training . Stay up to date online and use the diverse possibilities of social media to address your target group effectively with the right content.
The Haufe Akademie conveys to you in the training “ Successful Social Media Marketing ” – how to proceed from the development of a social media campaign to the selection of suitable tools to the monitoring, control and measurement of your social media activities. You will receive training important basics and content for the use and handling of new media as well as sound knowledge about the pursuit of social media strategies .
Thanks to the knowledge gained in the social media course about how the most important platforms such as Facebook, Twitter, YouTube, Instagram & Co. work, you can skillfully integrate the social media channel into your company and thus keep your company up to date in terms of social media technology.
The knowledge of different social media tools and their possible uses is beneficial for everyone's career, regardless of which area you work in.
Social media is one of the forms of communication of the future - you can achieve important successes for your company in every business area with the right measures and successful implementation.
Get fit for successful social media marketing and post your company to success!
On-site training together
Booking number
5247
5247
€ 1.590,-
plus VAT
2 days
in 6 locations
6 Events
German
Joint online training
Start dates and details
02.06.2025
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 02.06.2025
09:00 am - 5:00 pm
Tuesday, 03.06.2025
09:00 am - 5:00 pm
16.07.2025
Cologne
Booking number:
5247
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 16.07.2025
09:00 am - 5:00 pm
Thursday, 17.07.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
17.09.2025
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 17.09.2025
09:00 am - 5:00 pm
Thursday, 18.09.2025
09:00 am - 5:00 pm
09.10.2025
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 09.10.2025
09:00 am - 5:00 pm
Friday, 10.10.2025
09:00 am - 5:00 pm
20.10.2025
Hamburg
Booking number:
5247
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
17.11.2025
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 17.11.2025
09:00 am - 5:00 pm
Tuesday, 18.11.2025
09:00 am - 5:00 pm
11.12.2025
Stuttgart
Booking number:
5247
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 11.12.2025
09:00 am - 5:00 pm
Friday, 12.12.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
12.01.2026
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 12.01.2026
09:00 am - 5:00 pm
Tuesday, 13.01.2026
09:00 am - 5:00 pm
09.02.2026
Berlin
Booking number:
5247
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 09.02.2026
09:00 am - 5:00 pm
Tuesday, 10.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
19.03.2026
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 19.03.2026
09:00 am - 5:00 pm
Friday, 20.03.2026
09:00 am - 5:00 pm
08.04.2026
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 08.04.2026
09:00 am - 5:00 pm
Thursday, 09.04.2026
09:00 am - 5:00 pm
06.05.2026
Frankfurt a. M.
Booking number:
5247
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 06.05.2026
09:00 am - 5:00 pm
Thursday, 07.05.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
01.06.2026
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 01.06.2026
09:00 am - 5:00 pm
Tuesday, 02.06.2026
09:00 am - 5:00 pm
14.07.2026
Munich/Feldkirchen
Booking number:
5247
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Tuesday, 14.07.2026
09:00 am - 5:00 pm
Wednesday, 15.07.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
09.09.2026
Live-Online
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Wednesday, 09.09.2026
09:00 am - 5:00 pm
Thursday, 10.09.2026
09:00 am - 5:00 pm
Training is guaranteed to take place
Booking number:
5247
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Booking number:
32082
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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