Live communication with event marketing

Conception, staging and realization of events

Training

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This training is held in German.

Do you want your company, your brand, and your product to be showcased and experienced emotionally? Learn how to professionally design and implement live events and integrate them into your overall marketing communications. What methods and stylistic devices, formats, channels, environments, and content do you need to do this? Where can artificial intelligence support you? How can you reach and inspire your target groups? And how can you successfully increase their involvement in the long term? Bring your knowledge up to date!

Basics

Public events, consumer events, corporate events.
Events as a medium and instrument of marketing communication.

Preparation

Define goals and success criteria.
Identify and classify target groups.
Develop and formulate message and key motion, also with the help of AI.

Event conception

Building blocks and elements of an event concept.
Meaningful and efficient use of AI tools.
Storytelling, staging and dramaturgy.
Current formats for infotainment and entertainment.
Interaction and participation of the target group.
Integration of social media, integrated communication.

Creation

With system and method to innovative program ideas, attractive locations and interactive event formats.
Using AI as a sparring partner.

Realization

Project management for events: the roadmap to the event!
Reliable figures, realistic timing, clear milestones.
Current trends and topics from practice: AI-supported tools, digital and hybrid events, agile project management, sustainability, future topics in the industry.
Tips, tricks and best practice examples.

Follow-up

Measuring success and obtaining feedback.
AI support during evaluation.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

You know how to design contemporary events.
You know the possible applications of artificial intelligence in the context of events.
You know their success factors and danger spots.
You know the most important creativity techniques for generating ideas.
You know how an event concept is structured.
You can design a training event and get it off the ground.
You know how events are professionally integrated into the overall marketing communication and you can measure the corresponding successes.
You know how to get the participants' attention.
You are familiar with participative event formats and their advantages and disadvantages.
You will receive valuable tips and assessments for your own events.

trainer

Tobias Wannieck

Methods

trainers, best practice, worst-case examples, practical exercises, exchange of experience.

Recommended for

marketing, event marketing, event management, sales, PR, product management, brand management, social media marketing, event organization, corporate communications.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

On-site training together

Booking number
1925

€ 1.490,- plus VAT

Details

2 days

in 2 locations

2 Events

German

In-person trainings

Joint online training

Booking number
33700

€ 1.490,- plus VAT

Details

2 days

Online

on December 10, 2026

German

Live online events

Train several employees

Price upon request

2 days

In-person or Online

Appointment scheduled on an individual basis

Customized training courses
Direct application in practice
Efficient use of time and resources

100% non-binding inquiry

Feedback within 24 hours

Start request

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Book now

This training is available as part of course:

Further training certified Event Manager

Further recommendations for "Live communication with event marketing"

Ratings and feedback from our participants

4.6

221 Ratings

training content:

4.5

Content comprehensibility:

4.8

Practical relevance:

4.3

Trainer expertise:

4.9

Participant orientation:

4.7

Method variety:

4.6

Start dates and details

All

In-person

Online

Date

Select time period

Location

Zip

0 events

show only bookable events

19.10.2026

Stuttgart

Details

Booking number: 1925

€ 1.490,- plus VAT.

€ 1,773.10 incl. VAT.

Venue

All hotel information and photos

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

2 days

Limited number of participants

Monday, 19.10.2026

09:00 am - 5:00 pm

Tuesday, 20.10.2026

09:00 am - 5:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

10.12.2026

Live-Online

Details

Booking number: 33700

€ 1.490,- plus VAT.

€ 1,773.10 incl. VAT.

Course

zoom

Technical notes

We use various software to conduct our online events.

To the system check

Days & Times

2 days

Limited number of participants

Thursday, 10.12.2026

09:00 am - 5:00 pm

Friday, 11.12.2026

09:00 am - 5:00 pm

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

24.02.2027

Cologne

Details

Booking number: 1925

€ 1.490,- plus VAT.

€ 1,773.10 incl. VAT.

Venue

All hotel information and photos

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Days & Times

2 days

Limited number of participants

Wednesday, 24.02.2027

09:00 am - 5:00 pm

Thursday, 25.02.2027

09:00 am - 5:00 pm

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

Sufficient places are still free.

Don't wait too long to book.

Fully booked.

Training is guaranteed to take place

Booking number: 1925

€ 1.490,- plus VAT.

€ 1,773.10 incl. VAT.

Plan course

2 days

Limited number of participants

Fee includes

The participation fee includes

one joint lunch per full seminar day,
Catering during breaks and
extensive working documents.

Participants will be charged directly by the hotel for their hotel accommodation. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

Booking number: 33700

€ 1.490,- plus VAT.

€ 1,773.10 incl. VAT.

Plan course

2 days

Limited number of participants

Transfer coaching bookable

2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.

If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.

Book now

Book later

You are welcome to make a non-binding advance reservation.

Book in advance

No suitable date?

You are welcome to be notified by e-mail as soon as new dates are released.

e-mail notification

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