New concept

certified Digital Sales Manager:in

How to master the digital transformation in sales

Course

This course is held in German.

The optimization of the sales process in times of digitalization, the extended sales funnel in digital sales and the development of a digital sales strategy are your core tasks as a Digital Sales Manager. In this training course, you will acquire comprehensive digitalization and process know-how, prepare yourself for current and future challenges in sales and professionally prepare your sales team for the digital transformation in the B2B environment.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory module 1: 2 days in person or live online

Digitalization in sales

Definition of digital sales.
Introduction of digitalization in sales.
Opportunities of digitalization in sales.
Customer contact points in digital sales.
Lead generation and lead development in digital sales.
Digital selling and artificial intelligence.

Compulsory module 2: 2 days in person or live online

Digital sales strategy: systematic planning and professional implementation

Introduction of digitalization in sales.
Inventory and existing customer matrix.
Benefit matrix - Advanced, Positioning.
Customer acquisition and content strategy.
How do you develop your leads and existing customers?
Digital strategy for your sales phases.

Lessons Learned
After completing the training, you will receive a summary of the exam-relevant content via your learning environment to help you prepare for your final exam.

Final exam:
E-exam: certified Sales Manager (45 min.)

E-library

You will receive the following e-learning courses in Subject area artificial intelligence free of charge for 12 months:

Prompt Engineering
Optimize products and processes with AI
AI in various business areas: an overview
Using artificial intelligence in everyday work
Digital change means change for me

With this practical continuing education program, "certified Sales Manager," you will lay the foundation for a successful career in digital sales. You will acquire a wide range of technical and methodological skills and learn how to act professionally as a digital sales manager.

You can decide flexibly when and where you want to take the compulsory modules. We recommend completing the modules in the order listed within approximately 1 to 2 years and then taking the final written exam. Compulsory modules can be waived if you can provide proof of relevant qualifications.

Compulsory modules

This is the recommended schedule for the compulsory modules. The dates can be selected in the shopping cart.

Digitalization in sales

Use digitalization for your sales success

2 days

at 2 locations and online

Details about this module

Digital sales strategy: systematic planning and professional implementation

2 days

at 2 locations and online

Details about this module

Examination

The examination is included in the discounted package price.

E-exam: certified Digital Sales Manager:in

Certified by the University of Applied Management Sciences, Mannheim

45 minutes

online

Details about this module

Also included in your continuing education

This content is part of your continuing education. However, it is not listed in the shopping cart.

E-library: 5 e-learning courses Subject area artificial intelligence

12 months free of charge

E-Learning: Prompt Engineering
E-learning: Optimizing products and processes with AI
E-learning: AI in various business areas - an overview
E-learning: using artificial intelligence in everyday working life
E-learning: Digital change means change for me

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

High flexibility: You decide for yourself when and where you attend the individual modules.
Certification: This recognized qualification will give you a head start as a certified Digital Sales Manager.
Final examination: This documents your in-depth knowledge as a basis for the further development of your professional career.
Individual feedback: In each module you will receive practical impulses and individual feedback on your work in front of and with people.

Recommended for

Specialists and (junior) managers from B2B sales, digital sales managers, sales managers / account managers, business development managers, key account managers, sales and marketing, sales persons, sales managers, key account managers, product managers, managing directors and decision makers, sales persons with and without management functions, (key) account managers, key account managers, sales managers, internal sales representatives, area sales managers and regional managers who want to prepare their sales professionally for the digital transformation and strategically exploit digital opportunities.

Final examination

Examination requirements

The prerequisite is the completion of the two compulsory seminars.

Exam preparation

After the training, you will receive a summary (=Lessons Learned) of the exam-relevant content via your learning environment in preparation for your final exam.

Form of examination

Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.

Exam contents

The training content of all modules is tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all compulsory modules have been completed.

After successfully passing the final exam, you will receive the recognizedcertified Digital Sales Manager" certificate from the Haufe Akademie and the Mannheim School of Management. This documents your in-depth knowledge as a basis for the further development of your professional career.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

View into the product

Here you can get impressions of the training as well as information about the training topic.

VIDEO

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

VIDEO

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Further training together

Booking number
4890

€ 2.990,- plus VAT

Details

4 days

2 compulsory seminars, 5 e-learning courses, and e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Train several employees internally

Pricing upon request

Customized training courses according to your needs
Directly at your premises or online
Cost advantage from 5 participants
We contact you within 24 hours (Mon-Fri)

4 days

2 compulsory seminars, 5 e-learning courses, and e-exam

In-person or Online

with certificate

Request

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Further recommendations for "certified Digital Sales Manager:in"

Further recommendations for "certified Digital Sales Manager:in"

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About us - The Haufe Akademie

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