Contents
Brand Management
- Why you should invest in the development and management of strong brands.
Brand Building
- How to build, expand and maintain brands in the long term.
Brand Values
- What characterizes successful brands and why brands should be unique.
Brand Personality
- How to characterize brands based on personality traits.
Brand Positioning
- How to differentiate and position brands against the competition.
Brand Insights
- Why you need to understand target groups in order to meet their needs.
Brand Communication
- Which brand communication tools are useful and up-to-date.
Branding "Best Practice
- Using practical B2C and B2B examples, you will learn what makes a successful brand management.
Brand Trends & AI
- What will move markets, people and brands in the future.
AI applications and tools as efficiency optimizers in marketing.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
You will learn in this training:
- WHAT the factors of successful brand management are.
- HOW brands are built, expanded and maintained in the long term.
- WHY brands make a measurable contribution to the company's success.
- WHERE the starting points for contemporary brand communication and the opportunities and limitations of effective and long-term brand management lie.
- WHY brands have to appeal to people's stomach and head as well as their heart and brain.
- WHAT all is part of the current trends in brands and brand management.
- Incl. practical examples of successful B2C and B2B brands.
Important: You are welcome to bring along relevant topics from your marketing and business practice for discussion!
Methods
Trainer input, case studies, practical examples from B2B and B2C, checklists, practice-oriented group work, discussion
Recommended for
Managing directors, marketing managers, brand managers, brand managers, business development managers, sales managers, product managers and employees from marketing, communication, business development, advertising and sales
Further recommendations for "Successful brand management"
Attendees comments
"I particularly liked the high level of expertise of the trainer."

"I particularly liked the trainer's moderation. She dealt with the individual participants with competence, empathy, patience and diplomacy and integrated her own personal priorities well into the topics."

"It was professional training. Everyone was able to ask questions, there were practical examples and specific tips."

Seminar evaluation for "Successful brand management"







Brand management training : Position your brand successfully on the market
Brand management is a very important part of marketing for a successful company. In the "Successful brand management" training course, you will learn how to skilfully manage and position brands.
In the "Successful brand management" training course, you will learn what is currently relevant to the topic of brand management and where the trends are heading in the future.
By dealing intensively with brand management and exchanging ideas with other participants in the training , you will gain in-depth knowledge and new ideas for your brand that will strengthen your marketing .
Branding and a good brand profile are not only the basis for print measures in marketing, but also enormously important for your company's online presence.
Use your brand not only for the external impact of your company, but also convey your brand essence and brand impact internally to your employees.
You will receive directly implementable know-how to promote the brand in your company and demonstrably increase the impact of the brand. Convince your management with skillful brand management by increasing the power of your brand and thus becoming a measurable factor in your company's success. Benefit from the knowledge imparted in the training and optimize and professionalize your brand management!
7943
Start dates and details

Thursday, 17.07.2025
09:00 am - 5:00 pm
Friday, 18.07.2025
09:00 am - 5:00 pm
Monday, 01.09.2025
09:00 am - 5:00 pm
Tuesday, 02.09.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 10.11.2025
09:00 am - 5:00 pm
Tuesday, 11.11.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Thursday, 04.12.2025
09:00 am - 5:00 pm
Friday, 05.12.2025
09:00 am - 5:00 pm
Monday, 26.01.2026
09:00 am - 5:00 pm
Tuesday, 27.01.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.