Successful brand management

Brand management - building and expanding, maintaining and managing brands

This training is held in German.
Successful brands win the hearts and minds of customers - and thus determine the success of your company. Successful brands are the result of targeted strategic brand management. The management and leadership of brands focuses on the core, personality, architecture and values of brands with the aim of customer acquisition, customer satisfaction and loyalty as well as the willingness to recommend. Brand management is a systematic craft based on sound brand and target group know-how. In this training, you will learn which tools you can use to strengthen the profile of your brands in the long term and thus increase your brand and company success.

Contents

Brand Management

  • Why you should invest in the development and management of strong brands.

Brand Building

  • How to build, expand and maintain brands in the long term.

Brand Values

  • What characterizes successful brands and why brands should be unique.

Brand Personality

  • How to characterize brands based on personality traits.

Brand Positioning

  • How to differentiate and position brands against the competition.

Brand Insights

  • Why you need to understand target groups in order to meet their needs.

Brand Communication

  • Which brand communication tools are useful and up-to-date.

Branding "Best Practice

  • Using practical B2C and B2B examples, you will learn what makes a successful brand management.

Brand Trends & AI

  • What will move markets, people and brands in the future.
  • AI applications and tools as efficiency optimizers in marketing.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.

Your benefit

You will learn in this training:

  • WHAT the factors of successful brand management are.
  • HOW brands are built, expanded and maintained in the long term.
  • WHY brands make a measurable contribution to the company's success.
  • WHERE the starting points for contemporary brand communication and the opportunities and limitations of effective and long-term brand management lie.
  • WHY brands have to appeal to people's stomach and head as well as their heart and brain.
  • WHAT all is part of the current trends in brands and brand management.
  • Incl. practical examples of successful B2C and B2B brands.

Important: You are welcome to bring along relevant topics from your marketing and business practice for discussion!

Methods

Trainer input, case studies, practical examples from B2B and B2C, checklists, practice-oriented group work, discussion

Recommended for

Managing directors, marketing managers, brand managers, brand managers, business development managers, sales managers, product managers and employees from marketing, communication, business development, advertising and sales

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Successful brand management"

Attendees comments

"I particularly liked the high level of expertise of the trainer."

Yalun Meng
Haufe-Lexware GmbH & Co. KG

"I particularly liked the trainer's moderation. She dealt with the individual participants with competence, empathy, patience and diplomacy and integrated her own personal priorities well into the topics."

Maya Franke
DJE Kapital AG

"It was professional training. Everyone was able to ask questions, there were practical examples and specific tips."

Tanja Trabhardt-Grimm
DMG

Seminar evaluation for "Successful brand management"

4.5 from 5
with 306 ratings
training content:
4.6
Content comprehensibility:
4.6
Practical relevance:
4.3
Trainer expertise:
4.8
Participant orientation:
4.5
Method variety:
4.2
View into the product

Here you can get impressions of the training as well as information about the training topic.

What you can expect from the "Successful brand management" training course
What you can expect from the "Successful brand management" training course

Brand management training : Position your brand successfully on the market

Brand management is a very important part of marketing for a successful company. In the "Successful brand management" training course, you will learn how to skilfully manage and position brands.
In the "Successful brand management" training course, you will learn what is currently relevant to the topic of brand management and where the trends are heading in the future.
By dealing intensively with brand management and exchanging ideas with other participants in the training , you will gain in-depth knowledge and new ideas for your brand that will strengthen your marketing .

Branding and a good brand profile are not only the basis for print measures in marketing, but also enormously important for your company's online presence.
Use your brand not only for the external impact of your company, but also convey your brand essence and brand impact internally to your employees.
You will receive directly implementable know-how to promote the brand in your company and demonstrably increase the impact of the brand. Convince your management with skillful brand management by increasing the power of your brand and thus becoming a measurable factor in your company's success. Benefit from the knowledge imparted in the training and optimize and professionalize your brand management!

On-site training together
Booking number
7943
€ 1.590,- plus VAT
2 days
in 3 locations
3 Events
German
In-person trainings
Joint online training
Booking number
32400
€ 1.590,- plus VAT
2 days
Online
2 Events
German
Live online events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

  Select time period
0 events
17.07.2025
Live-Online
Booking number: 32400
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 17.07.2025

09:00 am - 5:00 pm

Friday, 18.07.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
01.09.2025
Cologne/Lower Kassel
Booking number: 7943
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Hotel Clostermanns Hof
Hotel Clostermanns Hof
Heerstraße 2A, 53859 Cologne/Niederkassel
Room rate: € 125,13 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 01.09.2025

09:00 am - 5:00 pm

Tuesday, 02.09.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
10.11.2025
Stuttgart
Booking number: 7943
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Steigenberger Graf Zeppelin
Steigenberger Graf Zeppelin
Arnulf-Klett-Platz 7, 70173 Stuttgart
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 10.11.2025

09:00 am - 5:00 pm

Tuesday, 11.11.2025

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
04.12.2025
Live-Online
Booking number: 32400
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Thursday, 04.12.2025

09:00 am - 5:00 pm

Friday, 05.12.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
26.01.2026
Hamburg
Booking number: 7943
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Venue
Mercure Hotel Hamburg City
Mercure Hotel Hamburg City
Amsinckstraße 53, 20097 Hamburg
Room rate: € 132,97 plus VAT.
Arrival via Deutsche Bahn
Train tickets to this event starting at € 51,90.
Days & Times
2 days
Limited number of participants

Monday, 26.01.2026

09:00 am - 5:00 pm

Tuesday, 27.01.2026

09:00 am - 5:00 pm

Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
The next booking ensures this course will take place
Booking number: 7943
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes

The participation fee includes

  • one joint lunch per full seminar day,
  • Catering during breaks and
  • extensive working documents.

The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 32400
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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