Professional content marketing

Introduction: Current challenges in marketing

Basics of content marketing

• Definitions in content marketing.
• Success requirements for content marketing.
• The content marketing manager in the company.

Relevant and unique content in content marketing

• Relevance - explained by example.
• Excursus SEO and explanation of user intent.
• AI-generated content: unique and relevant?

The elements of a marketing marketing strategy - explained and applied

• Goals and target groups in marketing, sales and content marketing.
• Optimal customer journeys.
• Conversion, ROI and budgeting.
• Channels and platforms.
• The content marketing media target image: which channels and platforms for which target groups.
• Editorial and market development planning. 
• Processes and technology in content marketing - with a focus on AI.
• Monitoring success in content marketing.

marketing marketing tools put to the test

• Live analysis of your own marketing marketing channels, content and activities.
• Development of ideas for improvement.
• Transfer to other projects.

Booster ideas for content marketing

• The interplay of influencer marketing, content marketing and paid media.
• Approaches to the use of AI/AI in content marketing.
• Content marketing - Best Practices.