Training
This training is held in German.
Would you like to introduce content marketing in your company? Or are you already doing content marketing but not seeing enough success? In this workshop-style training course, you will learn how to use content marketing to reach the right people and achieve valuable business goals where traditional marketing measures fall short. You will receive tried-and-tested specialist knowledge for all elements of a content marketing strategy and apply this directly. Your own content marketing measures will be evaluated and improvements derived. Best practices and practical tips - including an "AI crash course" - will give you inspiration for your content marketing strategy and your day-to-day work.
Contents
including AI methods
Introduction: Current challenges in marketing
Basics of content marketing
- Definitions in content marketing.
- Success requirements for content marketing.
- The content marketing manager in the company.
Relevant and unique content in content marketing
- Relevance - explained by example.
- Excursus SEO and explanation of user intent.
- AI-generated content: unique and relevant?
The elements of a content marketing strategy - explained and applied
- Goals and target groups in marketing, sales and content marketing.
- Optimal customer journeys.
- Conversion, ROI and budgeting.
- Channels and platforms.
- The content marketing media target image: which channels and platforms for which target groups.
- Editorial and market development planning.
- Processes and technology in content marketing - with a focus on AI.
- Monitoring success in content marketing.
Putting your content marketing tools to the test
- Live analysis of your content marketing channels, content and activities.
- Development of ideas for improvement.
- Transfer to other projects.
Booster ideas for your content marketing
- The interplay of influencer marketing, content marketing and paid media.
- Approaches to the use of AI/AI in content marketing.
- Content Marketing - Best Practices.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
This workshop-style training is based on your active participation and practical examples. You will learn the basics, modes of action, methods and tools of professional content marketing in order to achieve long-term and sustainable success.
- You know the value of content marketing for the success of your company, your products and your services.
- You know the phases of the strategic content marketing process and how to set it up.
- You analyze and optimize your own content marketing presence.
- Using best practices from the field, you will learn how to professionalize your content marketing and lead it to success.
Important: Please bring your own topics, questions or documents from your practice.
Methods
In addition to expert input, practical tips and checklists, there is plenty of room for analyzing and optimizing your company's content marketing activities. Insights into current tools. Individual and group exercises with individual feedback. Work on your own topics and questions.
Recommended for
Specialists and managers from the fields of marketing, content marketing, online marketing, social media, corporate communications, press and public relations as well as online editors, social media editors, journalists and employees from companies, agencies and consulting firms who want to intensively and practically develop and expand content marketing in their company.
Further recommendations for "Professional Content Marketing"
Storytelling in marketing and PR
Successful social media marketing
Create videos, photos and more with artificial intelligence
Search engine optimization (SEO) with AI-based content marketing
Live communication with event marketing
Corporate publishing: using your own media strategically
AI-generated copywriting for corporate communications and marketing
Seminar evaluation for "Professional content marketing"
4.6 from 5
with 215 reviews
training content:
4.4
Content comprehensibility:
4.6
Practical relevance:
4.3
Trainer expertise:
4.8
Participant orientation:
4.7
Method variety:
4.5
On-site training together
Booking number
5445
5445
€ 1.590,-
plus VAT
2 days
in 5 locations
5 Events
German
Joint online training
Start dates and details
24.06.2025
Live-Online
Booking number:
32865
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 24.06.2025
09:00 am - 5:30 pm
Wednesday, 25.06.2025
08:30 am - 4:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
18.09.2025
Düsseldorf/Krefeld
Booking number:
5445
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 18.09.2025
09:00 am - 5:30 pm
Friday, 19.09.2025
08:30 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
12.11.2025
Munich/Eching
Booking number:
5445
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 12.11.2025
09:00 am - 5:30 pm
Thursday, 13.11.2025
08:30 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
02.12.2025
Live-Online
Booking number:
32865
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 02.12.2025
09:00 am - 5:30 pm
Wednesday, 03.12.2025
08:30 am - 4:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
05.03.2026
Berlin
Booking number:
5445
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 05.03.2026
09:00 am - 5:30 pm
Friday, 06.03.2026
08:30 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
22.04.2026
Frankfurt a. M.
Booking number:
5445
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Wednesday, 22.04.2026
09:00 am - 5:30 pm
Thursday, 23.04.2026
08:30 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.06.2026
Live-Online
Booking number:
32865
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Tuesday, 16.06.2026
09:00 am - 5:30 pm
Wednesday, 17.06.2026
08:30 am - 4:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
28.09.2026
Hamburg
Booking number:
5445
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 28.09.2026
09:00 am - 5:30 pm
Tuesday, 29.09.2026
08:30 am - 4:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
5445
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
32865
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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Munzinger Str. 9
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