4.3
Book 2 hours of individual coaching with your trainer.More info
Further training certified product manager
Professional planning, management and success monitoring of your product portfolio
Further training
This continuing education is held in German.
product managers are entrepreneurs in the company and are responsible for all issues relating to the product and product program. In this training course, you will learn which tasks and content make up successful product management, which decisions and measures you need to take, which strategies are promising and how you can use controlling to manage your range of services.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
Module 1: Classroom training
2 days
Product management: from basics to strategic analyses and decisions
Product management: from basics to strategic analyses and decisions
- Modern product management: fundamentals.
Artificial intelligence in product management — practical and applicable.
Strategic analyses.
- Strategic decisions in product management.
Module 2: E-Learning
approx. 1.5 hours
Market and competition analysis
Market and competition analysis
Further information:
Module 3: Classroom training
3 days
Product management: from marketing to information management and controlling
Product management: from marketing to information management and controlling
- Implementation in the marketing
- Information management: market research and performance review
- The product marketing plan
- Controlling
- Key figures for product managers
Module 4: E-learning
approx. 1.5 hours
Module 5: E-examination
approx. 1 hour
Final examination
Contents
Classroom training 1 (2 days):
Modern product management: basics
- Tasks and requirements, integration into the company organization.
- Innovation management, market and target group definition as the starting point for product decisions.
Artificial intelligence in product management – practical and applicable
- How AI helps to better understand markets and customers.
- Identifying trends: AI-supported analyses.
- Practical applications in everyday life: making strategic decisions, innovation management, media planning.
- Reflection: Where is AI product manager for my work as product manager —and where is it not?
Strategic analyses
- Typical market and competitive structures, purchasing behavior in B2B and B2C markets, market analysis, important market data (e.g. market potential, market volume, market share), suitable analysis tools.
Strategic decisions in product management
- Product positioning, innovation and quality decisions, growth/timing strategies, etc.
E-learning: market and competition analysis
Classroom training 2 (3 days):
Implementation in the marketing
- Marketing tools and marketing mix.
- Product/program decisions, distribution/sales decisions, pricing/terms decisions, communication policy including communication mix, communication tools and advertising, social media.
- Media planning, cooperation with agencies.
Information management: market research and performance review
- Collection of relevant information for product decisions, possibilities and limitations.
The product marketing plan
Controlling
- Overview of controlling and cost accounting, contribution margin accounting, break-even analysis, cost management and costing.
- Key figures for product managers.
- AI in controlling:
- Utilize the potential applications of AI in controlling.
- Increased efficiency and innovative solutions, e.g., AI for improved data analysis and automated reporting.
E-learning: Conflict management
Final exam (approx. 60 min.)
You document your expertise with the e-test.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You apply concepts, methods and tools in a targeted manner and can quickly put what you have learned into practice.
- You can carry out in-depth analyses of your market and your product portfolio.
- You know how to approach marketing planning and can develop and implement effective strategies—from product to communication strategies.
- You will acquire a set of controlling tools that you can use specifically to plan and manage your products.
- You will receive practice-oriented checklists, best practice examples and valuable tips for implementation in your daily work.
Methods
Input, case studies, individual and group work, discussions, exchange of experience, best-practice examples.
Recommended for
product managers and newcomers.
Final examination
After completing the training, you will take a written e-exam. To save travel costs and time, you can take this exam on your computer at home or at work. The exam covers the content of the two classroom modules (time required: approx. 60 minutes). After successfully completing the final exam, you will receive the recognized certificate from Haufe Akademie the Mannheim University of Applied Sciences for Management, "certified product manager."
Further recommendations for "Further training certified product manager"
Module 1: training training
2 days
Product management: from basics to strategic analyses and decisions
Product management: from basics to strategic analyses and decisions
- Modern product management: fundamentals.
- Artificial intelligence in product management — practical and applicable.
- Strategic analyses.
- Strategic decisions in product management.
Module 2: E-Learning
approx. 1.5 hours
Market and competition analysis
Market and competition analysis
Further information:
Module 3: training training
3 days
Product management: from marketing to information management and controlling
Product management: from marketing to information management and controlling
- Implementation in the marketing
- Information management: market research and performance review
- The product marketing plan
- Controlling
- Key figures for product managers
Module 4: E-learning
approx. 1.5 hours
Module 5: E-examination
approx. 1 hour
Final examination
Contents
Classroom training 1 (2 days):
Modern product management: basics
- Tasks and requirements, integration into the company organization.
- Innovation management, market and target group definition as the starting point for product decisions.
Artificial intelligence in product management – practical and applicable
- How AI helps to better understand markets and customers.
- Identifying trends: AI-supported analyses.
- Practical applications in everyday life: making strategic decisions, innovation management, media planning.
- Reflection: Where is AI product manager for my work as product manager —and where is it not?
Strategic analyses
- Typical market and competitive structures, purchasing behavior in B2B and B2C markets, market analysis, important market data (e.g. market potential, market volume, market share), suitable analysis tools.
Strategic decisions in product management
- Product positioning, innovation and quality decisions, growth/timing strategies, etc.
E-learning: market and competition analysis
Classroom training 2 (3 days):
Implementation in the marketing
- Marketing tools and marketing mix.
- Product/program decisions, distribution/sales decisions, pricing/terms decisions, communication policy including communication mix, communication tools and advertising, social media.
- Media planning, cooperation with agencies.
Information management: market research and performance review
- Collection of relevant information for product decisions, possibilities and limitations.
The product marketing plan
Controlling
- Overview of controlling and cost accounting, contribution margin accounting, break-even analysis, cost management and costing.
- Key figures for product managers.
- AI in controlling:
- Utilize the potential applications of AI in controlling.
- Increased efficiency and innovative solutions, e.g., AI for improved data analysis and automated reporting.
E-learning: Conflict management
Final exam (approx. 60 min.)
You document your expertise with the e-test.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You apply concepts, methods and tools in a targeted manner and can quickly put what you have learned into practice.
- You can carry out in-depth analyses of your market and your product portfolio.
- You know how to approach marketing planning and can develop and implement effective strategies—from product to communication strategies.
- You will acquire a set of controlling tools that you can use specifically to plan and manage your products.
- You will receive practice-oriented checklists, best practice examples and valuable tips for implementation in your daily work.
Methods
Input, case studies, individual and group work, discussions, exchange of experience, best-practice examples.
Recommended for
product managers and newcomers.
Final examination
After completing the training, you will take a written e-exam. To save travel costs and time, you can take this exam on your computer at home or at work. The exam covers the content of the two classroom modules (time required: approx. 60 minutes). After successfully completing the final exam, you will receive the recognized certificate from Haufe Akademie the Mannheim University of Applied Sciences for Management, "certified product manager."
Further recommendations for "Further training certified product manager"
On-site training together
Booking number
30581
30581
€ 3.490,-
plus VAT
5 days in 2 m
...
in 5 locations
with certificate
5 Events
German
Joint online training
Booking number
33604
33604
€ 3.490,-
plus VAT
5 days in 2 m
...
Online
with certificate
2 Events
German
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
In-person or Online
with certificate
Ratings and feedback from our participants
4.3
893
Ratings
training content:
4.2
Content comprehensibility:
4.3
Practical relevance:
4.1
Trainer expertise:
4.6
Participant orientation:
4.4
Method variety:
4.3
Start dates and details
18.03.2026
Hamburg
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
18.-19.03.2026
Venue
Novotel Hamburg Alster
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing to information management and controlling
Date
15.-17.04.2026
Venue
Novotel Hamburg Alster
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
19.05.2026
Mannheim
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
19.-20.05.2026
Venue
Dorint Kongresshotel
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing to information management and controlling
Date
23.-25.06.2026
Venue
Dorint Kongresshotel
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
11.06.2026
Live online
Booking number:
33604
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Course
zoom
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
training training
Product management: from basics to strategic analyses and decisions
Date
11.-12.06.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
training training
Product management: from marketing to information management and controlling
Date
15.-17.07.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
17.09.2026
Munich
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
17.-18.09.2026
Venue
Le Meridien
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing to information management and controlling
Date
20.-22.10.2026
Venue
Le Meridien
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
15.10.2026
Live online
Booking number:
33604
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Course
zoom
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
training training
Product management: from basics to strategic analyses and decisions
Date
15.-16.10.2026
Course
zoom
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
training training
Product management: from marketing to information management and controlling
Date
25.-27.11.2026
Course
zoom
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
03.11.2026
Berlin
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
03.-04.11.2026
Venue
Hyperion Hotel Berlin
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing to information management and controlling
Date
01.-03.12.2026
Venue
Hyperion Hotel Berlin
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
25.01.2027
Cologne
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Modules
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Classroom training
Product management: from basics to strategic analyses and decisions
Date
25.-26.01.2027
Venue
Hotel Mondial am Dom Cologne
Schedule
1st - 2nd day: 09:00 am - approx. 5:00 pm
Classroom training
Product management: from marketing to information management and controlling
Date
01.-03.03.2027
Venue
Hotel Mondial am Dom Cologne
Schedule
1st - 3rd day: 09:00 am - approx. 5:00 pm
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Training is guaranteed to take place
Booking number:
30581
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Details
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Fee includes
The fee includes the costs for further training, e-examination, documents, lunch and refreshments during breaks.
Please book your overnight stay directly with the hotel at our special rates approx. 4 weeks before arrival. You will receive a reservation form from us after your registration.
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number:
33604
€ 3.490,- plus VAT.
€ 4,153.10 incl. VAT.
Details
5 days in 2 modules, 2 e-learnings, e-exam (60 minutes)
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
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Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
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