certified AI-Expert:in marketing

From basic knowledge to application: Artificial intelligence for marketing professionals

Course

Focus AI

This course is held in German.

Artificial intelligence must be understood so that we can use it properly. This requires experts who are proficient in AI tools and can use them strategically. With this course, you will take on this role of the future. From data analysis and process automation to personalized customer communication, AI is also gaining importance in marketing. In the compulsory module, you will first learn the basics and possible applications of artificial intelligence. Whether AI-powered content, SEO, media relations, event creation, creativity, or UX design—in the elective modules, you can choose the two AI topics that are relevant to your work in marketing. After completing the course, you will have in-depth knowledge and be able to apply AI directly in your practice.

Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim

This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.

Recommended procedure

Compulsory module:

Artificial Intelligence: Fundamentals, Applications, and Future Prospects (2 days)

Elective modules:

Mastering the Future – Using AI successfully for marketing and sales (1 day)
Creating videos, photos, and more with artificial intelligence ( 1 day)
Search engine optimization (SEO) with AI-based content marketing (1 day)
AI in media relations (1 day)
Artificial Intelligence for UX Professionals ( 1 day)
AI-generated copywriting for corporate communications and marketing (1.5 days)
Getting creative with AI: How to come up with better ideas using ChatGPT & Co. (1 day)
Event creation with AI: Success strategies with Copilot, ChatGPT, Gemini & Co.(1 day)

Final examination:

E-exam:certified in Marketing ( 45 min.)

The course comprises one compulsory seminar, two elective seminars, and an e-exam. We recommend starting the course with the compulsory seminar "Artificial Intelligence: Fundamentals, Applications, and Future Prospects." Building on this, you can choose the two elective seminars specifically according to your own needs and challenges and deepen your knowledge. You decide when and where you training which training .

You have the option of booking the seminars individually or as a course at a lower package price.

After attending the seminars, you can take the e-exam at a time of your choosing. Upon successful completion of the final exam, you will receive the Haufe Akademie certificate, certified by the Mannheim University of Applied Sciences, "certified in Marketing," based on your exam results.

The course should be completed within two years.

Required modules

This is the recommended schedule for the required modules. You can select the dates in the shopping cart.

Artificial intelligence: basics, applications and future prospects

Practice-oriented insights and strategic relevance for your field of work

2 days

at 9 locations and online

Details of this module

Elective modules

You can select 2 elective modules in the shopping cart. These are already included in the discounted package price.

The exam is included in the discounted package price.

E-exam: certified KI-Expert:in marketing

Cooperation with the Hochschule der Wirtschaft für Management (HdWM), Mannheim

45 minutes

online

Details of this module

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

attendees:

acquire comprehensive knowledge of the fundamentals and applications of AI.
gain practical insights into the use of AI to improve data analysis and decision-making.
gain an understanding of the regulatory and ethical aspects of AI.
are able to use AI strategically within the company.
develop an awareness of data quality and data privacy when dealing with AI.
are prepared for the future requirements and areas of application of AI in the world of work.
learn how they can use suitable AI tools to benefit their marketing practice.
get an overview of already functioning use cases in marketing.
gain an understanding of what is possible in marketing with AI and where its limits lie.
learn to write prompts that deliver satisfactory results.
learn how to efficiently integrate artificial intelligence into their marketing.
The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.

Specialists/executives from (onlinemarketing, social media, content marketing, communication, press and public relations, advertising, e-commerce, sales & distribution, HR, product management as well as online editors, employees from companies, agencies and consulting firms. Anyone who wants to gain a sound understanding of AI and its diverse applications in marketing .

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Examination requirements

Prerequisite is the completion of the compulsory seminar and the two elective seminars.

Form of examination

Written final exam, e-exam. To save you travel costs and time, you can take them on your computer at home or at work.

Exam contents

The contents of the compulsory module and the two elective modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all modules have been completed.

After successfully passing the final exam, you will receive the recognized certificate of the Haufe Akademie and the Mannheim University of Applied Sciences for Managementcertified KI-Expert:in marketing". This documents your in-depth knowledge as a basis for the further development of your professional career.

Your Benefits at a Glance

With certificate

Upon successful completion, you will receive a recognized certificate that documents your newly acquired skills.

Cooperation

Delivered and certified in collaboration with a partner

Open Badges

Add your digital badge to career networks and show what you can do.

Fully covered

The registration fee includes:

a shared lunch on each full- training day
refreshments during breaks

All learning materials at a glance

Once you have registered, you will find all relevant information, services, and course materials for your program in your app or online learning environment.

View into the product

Here you can get impressions of the training as well as information about the training topic.

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Course - quickly explained

E-test - quickly explained

You can watch 2 videos about the event.

Further training together

Booking number
41455

€2,990 plus VAT

Details

4 days

1 compulsory seminar, 2 elective seminars and e-exam

with certificate

German

Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.

Arrival via Deutsche Bahn

Travel at reduced rates by booking via the learning environment.

Further recommendations for "certified KI-Expert:in marketing"

Event creation with AI: Success strategies with Copilot, ChatGPT, Gemini, and more.

How artificial intelligence helps with the conception, planning & marketing of events

€840
excl. VAT

All info

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