Course
New
This course is held in German.
Artificial intelligence needs to be understood so that we can use it properly. This requires experts who master AI tools and use them strategically. With this course, you will take on this role of the future. From data analysis and process automation to personalized customer communication - AI is also becoming increasingly important in marketing. In the compulsory module, you will first learn the basics and possible applications of artificial intelligence. Whether AI-powered content, SEO, media work or UX design - in the elective modules, you decide on the two AI topics that are relevant to your work in marketing. After completing the course, you will have in-depth knowledge and be able to use AI directly in your practice.
Certified by the Hochschule der Wirtschaft für Management (HdWM), Mannheim
This further training course was designed in cooperation with the Mannheim University of Applied Management Sciences and meets the university's quality standards in terms of overall concept, content, trainers and examination. As a result, participants benefit from high-quality qualifications with guaranteed topicality, high practical relevance and excellent trainers.
certified AI-Expert:in Marketing
Compulsory seminar (attendance or online)
2 days
Artificial intelligence: basics, applications and future prospects
Select two elective modules:
Elective module 1 (online)
1 day
Mastering the future - using AI successfully for marketing & sales
Elective module 2 (online)
1 day
Create videos, photos and more with artificial intelligence
Elective module 3 (online)
1 day
Search engine optimization (SEO) with AI-based content marketing
Elective module 4 (online)
1 day
AI in media relations
Elective module 5 (online)
1 day
Artificial intelligence for UX professionals
Elective module 6 (attendance or online)
1.5 days
AI-generated copywriting for corporate communications and marketing
Final examination
45 minutes
E-exam: certified AI-Expert:in Marketing
The course comprises one compulsory seminar, two elective seminars and an e-examination. The course should be completed within two years. The seminars as admission to the examination can also be booked individually.
The skills acquired in the individual seminars are documented by a final certificate from the Haufe Akademie , certified by the Mannheim University of Applied Sciences for Management.
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
participants:
- acquire comprehensive knowledge of the fundamentals and applications of AI.
- gain practical insights into the use of AI to improve data analysis and decision-making.
- gain an understanding of the regulatory and ethical aspects of AI.
- are able to use AI strategically within the company.
- develop an awareness of data quality and data privacy when dealing with AI.
- are prepared for the future requirements and areas of application of AI in the world of work.
- learn how they can use suitable AI tools to benefit their marketing practice.
- get an overview of use cases that already work in marketing.
- gain an understanding of what is possible in marketing with AI and where its limits lie.
- learn to write prompts that deliver satisfactory results.
- learn how to efficiently integrate artificial intelligence into their marketing processes.
- The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Recommended for
Specialists/executives from (online) marketing, social media, content marketing, communication, press and public relations, advertising, e-commerce, sales & distribution, HR, product management as well as online editors, employees from companies, agencies and consulting firms. Anyone who wants to gain a sound understanding of AI and its diverse applications in marketing.
Final examination
Examination requirements
Prerequisite is the completion of the compulsory seminar and the two elective seminars.
Form of examination
Written final exam, e-exam. To save travel costs and time, you can take the e-exam on your computer at work or at home.
Exam contents
The contents of the compulsory module and the two elective modules are tested in written form (time required: approx. 45 minutes). The e-examination can be taken as soon as all modules have been completed.
After successfully completing the final examination, you will receive the recognized certificate of Haufe Akademie and the Mannheim School of Business for Management " certified AI Expert:in Marketing". This will document your in-depth knowledge as a basis for further developing your professional career.
Further recommendations for "certified AI-Expert:in Marketing"
Further training together
Booking number
41455
41455
€ 2.890,-
plus VAT
4 days
1 compulsory seminar, 2 elective seminars and e-exam
with certificate
German
Please book the training course here. You can select the individual components of the course and the payment method in the shopping cart.
Train several employees internally
Pricing upon request
- Customized training courses according to your needs
- Directly at your premises or online
- Cost advantage from 5 participants
- We contact you within 24 hours (Mon-Fri)
4 days
1 compulsory seminar, 2 elective seminars and e-exam
In-person or Online
with certificate
Arrival via Deutsche Bahn
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