Contents
Module 1: Learning impulses
Approximately two weeks before your classroom training (approx. 3 hours online):
1. e-learning - Leading at a distance (online learning time: approx. 1 hour).
2. e-learning - giving and receiving feedback (online learning time: approx. 1.5 hours).
Module 2: Classroom training (2 days):
Your self-development as a sales manager
- Important rules of employee management in sales and distribution.
- From manager to charismatic leader.
- Recognize and develop your own leadership potential and how you can (further) develop your leadership style through self-coaching.
Increase the performance of your sales team
- Important rules for high-performance sales teams.
- Create requirement profiles for team members in sales and distribution.
- Recognize the development status of your employees and derive individual support measures.
- How the right management style boosts performance and makes your sales team happier.
Training for peak performance
- Promoting the creativity of sales persons in meetings and networking know-how.
- Integrate lone fighters into the sales team.
- Moderate sales meetings in a goal-oriented manner and successfully impart knowledge.
Conducting employee appraisals in sales
- Best practice rules and guidelines for one-to-one meetings.
- How to motivate even "difficult" employees in one-on-one discussions and resolve conflicts.
- Professionally prepare and conduct target agreement, criticism, location, praise and annual meetings in sales.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
You know how to
- Motivate team members,
- Build and promote team spirit,
- become a charismatic leader in sales,
- increase the performance of your sales team,
- Convincing employee appraisals in sales and distribution.
You will receive useful checklists and important instructions for optimal practical transfer.
Methods
Before the training, you will work on important basics in 2 high-quality e-learning courses, approx. 3 hours of online learning time - flexibly and at your own pace. This will make your training much more effective and efficient! In individual and group work as well as team exercises, you will receive direct feedback to help you progress!
Recommended for
Experienced sales persons with/without a management function, (key) account managers, specialists and (junior) managers from sales and distribution, sales managers and sales managers who lead sales teams.
Further recommendations for "Leading sales teams successfully"
Attendees comments
"I particularly liked the practical case studies, the trainer's experience and the way he responded to my questions/comments."

"I can recommend the training as it was entertaining and had a lot of input. It was very effective and refreshing. Thank you very much!"

"I particularly liked the trainer's rhetoric and flexible adaptation to topics."

Seminar evaluation for "Leading sales teams successfully"







2850
31995
Start dates and details
Thursday, 03.07.2025
09:00 am - 5:00 pm
Friday, 04.07.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 11.09.2025
09:00 am - 5:00 pm
Friday, 12.09.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 5:00 pm
Tuesday, 18.11.2025
09:00 am - 5:00 pm
Wednesday, 19.11.2025
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Monday, 12.01.2026
09:00 am - 5:00 pm
Tuesday, 13.01.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Tuesday, 17.03.2026
09:00 am - 5:00 pm
Wednesday, 18.03.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.

Wednesday, 15.04.2026
09:00 am - 5:00 pm
Thursday, 16.04.2026
09:00 am - 5:00 pm
Monday, 08.06.2026
09:00 am - 5:00 pm
Tuesday, 09.06.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
Thursday, 10.09.2026
09:00 am - 5:00 pm
Friday, 11.09.2026
09:00 am - 5:00 pm
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
The participant will settle the hotel accommodation costs directly with the hotel. You will find a reservation form for hotel bookings in your learning environment.