Training
This training is held in German.
In this practical training course, you will apply theoretical social media knowledge in a practical environment. In various exercises and tasks, you will learn how to develop a strategic basis for social media and relevant content for your own company and the corresponding platform. In a safe environment, you can clarify questions and uncertainties and integrate the knowledge you have learned into your everyday work afterwards.
Contents
General conditions
- Convincing social media management.
- Elements of a good briefing.
- The right channel selection for your target and your target group .
- Choose the right form of communication (campaign, always on, influencer, etc.)
Content
- Finding the right language for your company.
- Captions, headlines, hashtags, emojis.
- Develop and implement content ideas.
- Tips, tricks & tools for content creation.
Community Management
- Code of Conduct and Guidelines.
- Strike the right note.
- Set up workflows for community and crisis management.
Reporting
- The most important social media key figures.
- Define reporting cycle.
- Find and use insights.
- A look at tools vs. Excel.
The team
- Organization & effort estimation.
- Skills & abilities.
- Onboarding & processes.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn the practical skills you need for your day-to-day work in the social media sector.
- You will learn how to approach everyday tasks in the social media sector.
- You have the opportunity to try out different social media tasks and ask questions in a safe environment.
- They understand how different tools can be used for different topics in social media.
- You benefit from the experience of different people from different sectors.
- You will learn how to create reports and set up processes for community and crisis management.
- You know what criteria you need to use to select Employees for social media and what skills they need.
- You know how to allocate tasks and responsibilities sensibly and recognize which workflows and processes you should coordinate with other departments.
Methods
In-person events
Interactive group exercises, exchange of experiences, discussions, checklists, takeaways, results reports.
Live online events
Interactive group exercises, exchange of experiences, discussions, checklists, takeaways, results reports.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers from marketing, communication, online marketing, advertising, PR, customer service, e-commerce, product management, sales. Previous knowledge of social media is desirable/required. Suitable as a follow-up to the "Successful social media marketing" training .
Further recommendations for "Social Media Marketing: Practical Training"
Successful social media marketing
Further training certified Social Media Manager
Community management in social media
Like it, love it, share it: writing effective social media texts
Social media ads: creatives that really work
Corporate News Hub: Effective communication planning
Producing social media videos with your smartphone
Talent search 2.0: Social media recruiting on Facebook, Instagram & Co.
Seminar evaluation for "Social media marketing: practical training"
4.7 from 5
with 9 ratings
training content:
4.3
Content comprehensibility:
4.9
Practical relevance:
4.3
Trainer expertise:
5
Participant orientation:
4.9
Method variety:
4.7
On-site training together
Booking number
35363
35363
€ 840,-
plus VAT
1 day
in 2 locations
2 Events
German
Joint online training
Start dates and details
19.09.2025
Live-Online
Booking number:
35238
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 19.09.2025
09:00 am - 5:00 pm
19.11.2025
Live-Online
Booking number:
35238
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Wednesday, 19.11.2025
09:00 am - 5:00 pm
11.02.2026
Berlin
Booking number:
35363
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Days & Times
1 day
Limited number of participants
Wednesday, 11.02.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
10.04.2026
Live-Online
Booking number:
35238
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Friday, 10.04.2026
09:00 am - 5:00 pm
16.07.2026
Munich/Feldkirchen
Booking number:
35363
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Days & Times
1 day
Limited number of participants
Thursday, 16.07.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
35363
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
35238
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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