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Sales 4.0: Successful selling with artificial intelligence

More productive, more effective, more convincing - AI selling

This training is held in German.
Active sales time is constantly decreasing - efficiency in sales is more in demand than ever! In the digital age, a good product is no longer enough; successful companies must adapt quickly to changing markets and new technologies. Artificial intelligence (AI) opens up valuable opportunities to address customers in a more targeted manner, argue more convincingly and optimize processes. In this interactive training course, you will learn how to use AI profitably in sales and marketing. Make AI your coach!

Contents

Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence

How do I create a successful prompt?

  • Formulate clearly and precisely to avoid misunderstandings.
  • Test different variants and continuously optimize for better results.

What are the trends in my market?

  • Market research made easy: stay ahead of your competition in sales and marketing.
  • Recognizing trends and customer needs at an early stage.

How do I define my buyer persona and which channels do I use?

  • Create and customize buyer personas.
  • Develop creative ideas for addressing target groups together with KI.

How do I handle objections professionally and argue convincingly?

  • Train objection handling with AI.
  • Successful through constructive communication even in difficult situations.

How do I quickly create attention-grabbing posts for LinkedIn & Co.

  • Efficient content creation for social media.
  • Find relevant topics and appealing formulations.

How do I defuse conflicts and handle complaints empathetically?

  • Develop professional responses to complaints with AI.
  • Use de-escalation techniques in a targeted manner.

How do I increase creativity and efficiency with AI?

  • Find ideas for offers and presentations.
  • Write convincing texts for emails and presentations more quickly.

How do I become more successful in negotiations and price talks?

  • Prepare price arguments with AI.
  • Negotiate with confidence.

 

Please note:

The participants actively shape the training - the above-mentioned contents are optional, you choose the topics that enrich your daily sales routine the most!

 

Learning environment

Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.

Your benefit

  • You will learn how to use artificial intelligence effectively in sales and marketing to future-proof your sales strategies.
  • You will develop convincing sales arguments and refine your objection handling so that you can present yourself even more confidently and successfully.
  • You increase your efficiency in content creation - from social media posts to presentations - and save valuable time.
  • You sharpen your product or service offering and win customers through targeted, well thought-out arguments.
  • You will improve your skills in dealing with difficult customer conversations and professional complaint handling in order to act confidently even in tricky situations.
  • Through the targeted use of AI, you can expand your skills and provide new impetus for a modern, efficient sales experience.
  • The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.

trainer

Methods

The training is based on the participants' professional practice, it is interactive and combines theoretical input, best practice examples, live demos, interactive group work and practical exercises. You will learn how to use ChatGPT and what you need to bear in mind, and apply what you have learned directly in practical exercises. The participants actively shape the training . The above content is optional, you choose the topics that enrich your day-to-day sales work the most!

The following third-party tool can be used in the event:

Recommended for

This training is aimed at anyone who wants to optimize their day-to-day sales activities with AI support: Sales employees from back office and field sales, specialists and managers from sales and marketing, (key) account managers, sales managers and business development managers who want to improve their sales efficiency and customer relationships with the help of artificial intelligence (AI). participants will learn how to use AI tools and technologies in their sales processes.

No special prior knowledge of artificial intelligence is required; the content taught is suitable for both newcomers and advanced students.

Open Badges - Show what you can do digitally too.

Open Badges are recognized, digital certificates of participation. These verifiable credentials are the current standard for integration in career networks such as LinkedIn.

With them, you digitally demonstrate the competences you possess. After successful completion, you will receive an Open Badge from us.

Read more

Further recommendations for "Sales 4.0: Successful Selling with Artificial Intelligence"

Joint online training
Booking number
41383
€ 1.540,- plus VAT
2 days
Online
4 Events
German
Events
Train several employees internally
Pricing upon request
  • Customized training courses according to your needs
  • Directly at your premises or online
  • Cost advantage from 5 participants
  • We contact you within 24 hours (Mon-Fri)
2 days
In-person or Online

Transfer Coaching

Book 2 hours of individual coaching with your trainer.More info

€ 390,-excl. VAT

Start dates and details

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0 events
23.06.2025
Live-Online
Booking number: 41383
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
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Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 23.06.2025

09:00 am - 5:00 pm

Tuesday, 24.06.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
15.09.2025
Live-Online
Booking number: 41383
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 15.09.2025

09:00 am - 5:00 pm

Tuesday, 16.09.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
08.12.2025
Live-Online
Booking number: 41383
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 08.12.2025

09:00 am - 5:00 pm

Tuesday, 09.12.2025

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
16.03.2026
Live-Online
Booking number: 41383
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Course
zoom
zoom
Technical notes
We use various software to conduct our online events.
Days & Times
2 days
Limited number of participants

Monday, 16.03.2026

09:00 am - 5:00 pm

Tuesday, 17.03.2026

09:00 am - 5:00 pm

Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Sufficient places are still free.
Don't wait too long to book.
Fully booked.
Training is guaranteed to take place
Booking number: 41383
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Booking number: 41383
€ 1.540,- plus VAT.
€ 1,832.60 incl. VAT.
Details
2 days
Limited number of participants
Transfer coaching bookable
2 hours of transfer coaching - live and online with your trainer ensures that you can put what you have learnt into practice in your day-to-day work.
If you book at the same time as your training, you save 10 % on the price of the transfer coaching of € 390,- excl.
Book later
You are welcome to make a non-binding advance reservation.
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Also bookable as in-house training
demand-oriented adaptations possible
on-site or live online for multiple employees
save time and traveling expenses
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.

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