Contents
How do I create a successful prompt?
- Formulate clearly and precisely to avoid misunderstandings.
- Test different variants and continuously optimize for better results.
What are the trends in my market?
- Market research made easy: stay ahead of your competition in sales and marketing.
- Recognizing trends and customer needs at an early stage.
How do I define my buyer persona and which channels do I use?
- Create and customize buyer personas.
- Develop creative ideas for addressing target groups together with KI.
How do I handle objections professionally and argue convincingly?
- Train objection handling with AI.
- Successful through constructive communication even in difficult situations.
How do I quickly create attention-grabbing posts for LinkedIn & Co.
- Efficient content creation for social media.
- Find relevant topics and appealing formulations.
How do I defuse conflicts and handle complaints empathetically?
- Develop professional responses to complaints with AI.
- Use de-escalation techniques in a targeted manner.
How do I increase creativity and efficiency with AI?
- Find ideas for offers and presentations.
- Write convincing texts for emails and presentations more quickly.
How do I become more successful in negotiations and price talks?
- Prepare price arguments with AI.
- Negotiate with confidence.
Please note:
The participants actively shape the training - the above-mentioned contents are optional, you choose the topics that enrich your daily sales routine the most!
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- You will learn how to use artificial intelligence effectively in sales and marketing to future-proof your sales strategies.
- You will develop convincing sales arguments and refine your objection handling so that you can present yourself even more confidently and successfully.
- You increase your efficiency in content creation - from social media posts to presentations - and save valuable time.
- You sharpen your product or service offering and win customers through targeted, well thought-out arguments.
- You will improve your skills in dealing with difficult customer conversations and professional complaint handling in order to act confidently even in tricky situations.
- Through the targeted use of AI, you can expand your skills and provide new impetus for a modern, efficient sales experience.
- The content of this training supports the obligation to provide evidence of the promotion of AI competence within the meaning of Art. 4 EU AI Regulation.
Methods
The training is based on the participants' professional practice, it is interactive and combines theoretical input, best practice examples, live demos, interactive group work and practical exercises. You will learn how to use ChatGPT and what you need to bear in mind, and apply what you have learned directly in practical exercises. The participants actively shape the training . The above content is optional, you choose the topics that enrich your day-to-day sales work the most!
Recommended for
This training is aimed at anyone who wants to optimize their day-to-day sales activities with AI support: Sales employees from back office and field sales, specialists and managers from sales and marketing, (key) account managers, sales managers and business development managers who want to improve their sales efficiency and customer relationships with the help of artificial intelligence (AI). participants will learn how to use AI tools and technologies in their sales processes.
No special prior knowledge of artificial intelligence is required; the content taught is suitable for both newcomers and advanced students.
Further recommendations for "Sales 4.0: Successful Selling with Artificial Intelligence"
Start dates and details

Monday, 23.06.2025
09:00 am - 5:00 pm
Tuesday, 24.06.2025
09:00 am - 5:00 pm

Monday, 15.09.2025
09:00 am - 5:00 pm
Tuesday, 16.09.2025
09:00 am - 5:00 pm

Monday, 08.12.2025
09:00 am - 5:00 pm
Tuesday, 09.12.2025
09:00 am - 5:00 pm

Monday, 16.03.2026
09:00 am - 5:00 pm
Tuesday, 17.03.2026
09:00 am - 5:00 pm