Training
This training is held in German.
UX writing means writing in such a way that users of your digital channels have a positive experience at all times. You will take a close look at the long and microcopy of your company and work out what makes your online offering unique. During the training, you will learn how to use AI to ensure targeted user guidance with the right terms. And how you can make your digital offerings more accessible with just a few simple steps.
Contents
What UX writing does
- Design a positive user experience.
- Create an intuitive user experience.
- Emotion vs. precision. When can it be more, when does it have to be less?
Text work and empathy
- User Centricity: Readers as the center of your universe.
- Stay in dialog with users .
- Design targeted texts, click paths and alternative texts.
- Look left and right. Why market standards are important.
Clearly state what is at stake
- Precise copywriting for long and short copy.
- Increase conversion and click rates with the right terms.
- Tonality for precise user guidance - The confidence-building guide.
- Empty States: When users should become active.
- Error messages: If there's a problem on your site.
AI
- Discussion of the usefulness of ChatGPT, Gemini, etc.
- Understand and use ChatGPT & Co. as inspiration for texting.
- Write precise prompts and compare results.
Accessibility
- Clear language and simple formulations.
- Tips for optimal text structure with headings, lists and paragraphs.
- Accessibility - alt texts, contrasts and support for screen readers.
You are welcome to bring examples from your company in digital form. These can be screenshots from your app or website, error messages or click-throughs to register for the newsletter or customer portal.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this qualification measure after you have registered.
Your benefit
- You will learn how to use UX texts to your advantage.
- They learn to always focus on the user.
- You know what is important for long and microcopy.
- You learn to develop precise wording.
- They create a positive user experience.
- You stay in better dialog with your users.
- You know how to use language to get users where they want to go.
- You can also write prompts for UX texts.
- You know what quick steps you can take to make your offer more accessible.
Methods
Trainer input, presentations, group work with many exercises, best practice examples, visualization of good and bad examples, feedback and suggestions for improvement, discussion, exchange of experiences.
Depending on the trainer , the following tool is used in the training event : ChatGPT.
Please note:
In principle, you can also take part in the training event without your own Open.ai account or ChatGPT account.
If you decide to create your own ChatGPT account (preferably before the start of the seminar) in order to work with ChatGPT yourself during the training event , you are responsible for doing so and must accept the terms of use of the service (https://openai.com/policies/terms-of-use). If you use business e-mail addresses, please discuss this in advance with your data protection officer. We recommend that you do not enter any personal data in ChatGPT.
The following third-party tool can be used in the event:
Recommended for
Specialists and managers, especially Employees from the fields of user experience, customer experience, brand, marketing, text and text design. Also copywriters who write copy for software and other applications and designers who create texts as well as graphics and illustrations.
Further recommendations for "UX Writing - the best user journey on websites, in apps, software & co."
Attendees comments
"It was a practice-oriented training course, entertaining and with a stimulating exchange."
Anne Belov
ZIEGLER Metalworking GmbH
"The trainer led us through the topics in a friendly manner and took time to answer questions. I particularly liked the practical examples as well as the list of tools for UX writing and the tips & tricks."
Andrea Römer
Lendico Germany GmbH
"I can recommend the training due to the expertise of the facilitator. The team was polite and attentive in their dealings with each other. I particularly liked the helpful scripts, which I can use as checklists at work."
Tanja Piper
Star Finanz GmbH
"The discussions with the other participants and the content classification by the seminar leader were very helpful. Very competent course leader and flawless execution of the seminar."
Franziska Ewe
Plazz AG
"It's very good practical content. I have the feeling that I can go straight into implementation."
Heike Meier
Haufe Akademie
"I can recommend the training because I have the feeling that I can apply the content directly in practice."
Patricia Kaspar
SICK AG
Seminar evaluation for "UX Writing - the best user journey on websites, in apps, software & co."
4.4 from 5
with 156 ratings
training content:
4.1
Content comprehensibility:
4.7
Practical relevance:
4.1
Trainer expertise:
4.6
Participant orientation:
4.8
Method variety:
4.3
On-site training together
Booking number
31301
31301
€ 1.590,-
plus VAT
2 days
in 2 locations
2 Events
German
Joint online training
Start dates and details
26.06.2025
Live-Online
Booking number:
32503
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 26.06.2025
09:00 am - 5:00 pm
Friday, 27.06.2025
09:00 am - 5:00 pm
08.09.2025
Live-Online
Booking number:
32503
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 08.09.2025
09:00 am - 5:00 pm
Tuesday, 09.09.2025
09:00 am - 5:00 pm
20.10.2025
Stuttgart
Booking number:
31301
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Monday, 20.10.2025
09:00 am - 5:00 pm
Tuesday, 21.10.2025
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
11.12.2025
Live-Online
Booking number:
32503
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 11.12.2025
09:00 am - 5:00 pm
Friday, 12.12.2025
09:00 am - 5:00 pm
23.02.2026
Live-Online
Booking number:
32503
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Monday, 23.02.2026
09:00 am - 5:00 pm
Tuesday, 24.02.2026
09:00 am - 5:00 pm
07.05.2026
Cologne
Booking number:
31301
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Days & Times
2 days
Limited number of participants
Thursday, 07.05.2026
09:00 am - 5:00 pm
Friday, 08.05.2026
09:00 am - 5:00 pm
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
10.09.2026
Live-Online
Booking number:
32503
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Course
zoom
Days & Times
2 days
Limited number of participants
Thursday, 10.09.2026
09:00 am - 5:00 pm
Friday, 11.09.2026
09:00 am - 5:00 pm
Training is guaranteed to take placeThe next booking ensures this course will take place
Booking number:
31301
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
Fee includes
The participation fee includes
- one joint lunch per full seminar day,
- Catering during breaks and
- extensive working documents.
Booking number:
32503
€ 1.590,- plus VAT.
€ 1,892.10 incl. VAT.
Details
2 days
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
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