Training
New
This training is held in German.
Artificial intelligence (AI) is fundamentally changing performance marketing : automation is replacing many operational tasks and strategic thinking is becoming central. This training offers you a compact overview of current developments, tools and useful approaches - for more orientation and clarity in your own practice. Learn how to create content sensibly and efficiently, how AI features work with Meta, Google & Co. and which tasks AI agents take on to save time and resources.
Contents
Further training in accordance with AI Regulation Art. 4 for the obligation to provide evidence of AI competence
Potential of artificial intelligence in performance marketing
- In-depth overview of current developments in the interplay between AI and data-driven marketing.
Market overview
- Relevant AI tools and platforms: from content creation to campaign automation.
Content creation with AI
- Creating texts, images and videos with the help of AI.
- Practice-oriented, automated and performance-oriented approach.
AI agents in action
- Tasks taken over by AI applications.
- Saving resources.
New campaign logic in advertising systems
- How AI features work in Meta, Google & Co.
- Transfer to your own everyday working life.
Reporting & Optimization
- Functionality of analysis processes.
- Central KPIs.
- Influence on decision-making processes.
Perspectives & trends
- Current fundamental changes in performance marketing.
- Alignment of own strategy.
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You understand how AI is changing the mechanics of performance marketing - and what that means for your role.
- You are familiar with the new targeting logic in AI-based advertising systems and can use this for your campaigns.
- You know which tasks can be automated by AI today - and where human intervention remains crucial.
- You will gain practical insights into current features, tools and agents that make performance marketing more efficient and dynamic.
Methods
Input from the trainer, case studies, tool demos, group work, interactive exercises to develop concrete application strategies.
Recommended for
CMOs, marketing managers, marketing marketing managers, specialists marketing specialists, campaign managers as well as specialists and managers from marketing, communication and sales who want to use AI specifically for the further development of their digital marketing activities.
Further recommendations for "AI in performance marketing"
Joint online training
Start dates and details
20.11.2025
Live-Online
Booking number:
42068
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 20.11.2025
09:00 am - 5:00 pm
19.03.2026
Live-Online
Booking number:
42068
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 19.03.2026
09:00 am - 5:00 pm
11.06.2026
Live-Online
Booking number:
42068
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 11.06.2026
09:00 am - 5:00 pm
10.09.2026
Live-Online
Booking number:
42068
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Course
zoom
Days & Times
1 day
Limited number of participants
Thursday, 10.09.2026
09:00 am - 5:00 pm
Booking number:
42068
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
Booking number:
42068
€ 840,- plus VAT.
€ 999.60 incl. VAT.
Details
1 day
Limited number of participants
No suitable date?
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