Webinar
This webinar is held in German.
"I have pictures in my head for all numbers, dates and facts." Simon Reinhard, memory world champion
Few areas of communication are as challenging as marketing marketing: complex products that require explanation and sometimes dry topics. How do you package this content attractively? How can you leave a lasting impression in the target group's mind? Images make it easier for figures, data and facts to find their way into the brain. And they leave a lasting impression. The training shows how language images can be used to illustrate the complex topics of B2B communication. Learn how to make abstract products tangible, emotionalize even dry topics and anchor messages in the mind.
Contents
The power of images in text design
- Making complex things simple: illustrating difficult topics and products in an understandable way.
- The abstract becomes tangible: software or services can also be presented clearly.
- Dry things become emotional: not only convince with messages, but also inspire.
Targeted use of linguistic images
- Focusing on customer benefits: translating benefits into images.
- No more complex texts: goodbye, abstract nouns.
- Impulses and inspiration: Finding language images made easy.
- B2B benchmarks: sample applications for complex products and topics.
Text inventory: Please bring 1-2 texts from your company to the training ( you will find detailed information on this in your learning environment).
Learning environment
In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.
Your benefit
- You translate technical "engineer-speak" into simple "customer-speak".
- You pack dry facts into emotional images.
- You also make abstract topics and products tangible.
- You explain complex products with easy-to-understand analogies.
- You create texts that stick in the minds of the target group.
Methods
Interactive training with many practical exercises, best-practice examples, discussions, exchange of experiences and creative methods.
Recommended for
Specialists and managers from marketing, corporate communications, PR, product management and sales who want to explain complex products that require explanation in a simple way and charge them with emotion.
Further recommendations for "Figurative language in B2B communication"
Seminar evaluation for "Figurative language in B2B communication"
4.6 from 5
with 8 ratings
training content:
4.7
Content comprehensibility:
4.7
Practical relevance:
4.5
Trainer expertise:
4.7
Participant orientation:
4.8
Method variety:
4.3
Joint online training
Start dates and details
12.09.2025
Live-Online
Booking number:
35366
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Friday, 12.09.2025
09:00 am - 12:00 pm
Training is guaranteed to take place
Booking number:
35366
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
35366
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
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