Webinar
This webinar is held in German.
"I have pictures in my head for all numbers, dates and facts." Simon Reinhard, memory world champion
Few areas of communication are as challenging as marketing marketing: complex products that require explanation and sometimes dry topics. How do you package this content attractively? How can you leave a lasting impression in the target group's mind? Images make it easier for figures, data and facts to find their way into the brain. And they leave a lasting impression. The training shows how language images can be used to illustrate the complex topics of B2B communication. Learn how to make abstract products tangible, emotionalize even dry topics and anchor messages in the mind.
Contents
The power of images in text design
- Making complex things simple: illustrating difficult topics and products in an understandable way.
- The abstract becomes tangible: software or services can also be presented clearly.
- Dry things become emotional: not only convince with messages, but also inspire.
Targeted use of linguistic images
- Focusing on customer benefits: translating benefits into images.
- No more complex texts: goodbye, abstract nouns.
- Impulses and inspiration: Finding language images made easy.
- B2B benchmarks: sample applications for complex products and topics.
Text inventory: Please bring 1-2 texts from your company to the training ( you will find detailed information on this in your learning environment).
Learning environment
Once you have registered, you will find useful information, downloads and extra services relating to this training course in your online learning environment.
Your benefit
- They translate technical "engineering-speak" into simple "customer-speak".
- They pack dry facts into emotional images.
- They also make abstract topics and products tangible.
- They explain complex products with easy-to-understand analogies.
- They create texts that stick in the minds of the target group.
Methods
Interactive training with many practical exercises, best-practice examples, discussions, exchange of experiences and creative methods.
Recommended for
Specialists and managers from marketing, corporate communications, PR, product management and sales who want to explain complex products that require explanation in a simple way and charge them with emotion.
Further recommendations for "Figurative language in B2B communication"
Seminar evaluation for "Figurative language in B2B communication"
4.6 from 5
with 8 ratings
training content:
4.7
Content comprehensibility:
4.7
Practical relevance:
4.5
Trainer expertise:
4.7
Participant orientation:
4.8
Method variety:
4.3
Joint online training
Start dates and details
12.09.2025
Live-Online
Booking number:
35366
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Course
zoom
Days & Times
3 hours
Limited number of participants
Friday, 12.09.2025
09:00 am - 12:00 pm
Training is guaranteed to take place
Booking number:
35366
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
Booking number:
35366
€ 390,- plus VAT.
€ 464.10 incl. VAT.
Details
3 hours
Limited number of participants
No suitable date?
You are welcome to be notified by e-mail as soon as new dates are released.
Please note: We use third-party tools for selected events. Personal data of the participant will be passed on to them for the implementation of the training offer. You can find more information in our privacy policy.
About us - The Haufe Akademie
Your optimizer, innovator and companion since 1978 -
Your professional partner for professional development and seminars, training courses and topical conferences.
Whether on site, live online or in-house - our customised solutions, our claim to the highest level of consulting expertise and training tailored to your needs simplify the acquisition of skills for the working world of the future and sustainably facilitate professional development.
A wide range of seminars, individual coaching and our flexible formats support HR managers and decision-makers in shaping the future and developing employees, in-house teams and companies.
Experience the benefits of online training from the comfort of your own home. Our online formats meet the highest quality standards and are in no way inferior to face-to-face events in terms of practical relevance. Learn together live online in interactive groups or digitally at a time of your choice.
2,500+ further training
600,000+ apprentices per year
Over 95% positive reviews
2,500 trainers and coaches
17,500+ training courses held per year
Call us or send an email
Do you have any questions?
We are there for you Monday to Friday 8:00 a.m. - 5:00 p.m.
*Mandatory fields
FAQs
Questions & Answers
In our Questions & Answers (FAQ) section, you will find all the answers and the most frequently asked questions about your selected topic.
Haufe Akademie GmbH & Co. KG
Munzinger Str. 9
79111 Freiburg
Munzinger Str. 9
79111 Freiburg
A brand of
The company
About our offer
- Planning security
- Free seminar places
- Quality standards
- Planning and locations
- Funding opportunities
- Training app
- Business Solutions
Special offers
Contact & Support
