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Everything that is right in social media marketing

Using social media - but legally compliant: an overview

This webinar is held in German.
No other medium enables companies to get in touch with their target group as directly and personally as social media. At the same time, the legal pitfalls on Facebook, Instagram, YouTube & Co. are manifold. In addition, the legal framework is constantly changing due to new laws or rulings and marketing needs to be constantly adapted. This webinar will give you an in-depth overview of the legal pitfalls and show you how to avoid typical legal errors. The focus is on practical and workable solutions so that you can identify the legal issues that arise and solve them yourself.

Contents

The social media profile

  • Legal notice and data protection information.
  • Content creation and copyright.
  • Dealing with comments.
  • Sharing contributions.
  • Pictures of people.
  • Social Selling.

Data Protection

  • Legally compliant handling of user data.
  • Use of social plugins.
  • User analyses.

Influencer cooperations

  • Contracts with influencers.
  • Labeling of advertising.

Social media and labor law

  • Private and professional use.
  • Authorization concept.
  • Guide Lines.

Liability for legal violations

  • Who is liable for what?
  • Warnings, fines and reaction options.

Learning environment

In your online learning environment, you will find useful information, downloads and extra services for this training course once you have registered.

Your benefit

  • You will get an overview of the really important legal issues surrounding social media.
  • You are able to recognize pitfalls and react in accordance with the law.
  • You will receive checklists and samples that you can use in your day-to-day work.

Methods

Lecture, presentation, discussion, case studies, Q & A and checklists.

Recommended for

Managing directors as well as specialists and executives from social media marketing, (online) marketing, communications, PR and e-commerce of advertising companies and service providers for social media marketing; company and association lawyers who want to deal with the topic for the first time.

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